A lot of it has to do with outreach and promotion. Note the links I have for the Pasco Library System's blogs. We're attempting to promote readers via book discussion groups and recommended lists; we're trying to bring in teens and youths to make libraries a community activity center.
Some of the things we're looking at now include starting up a Wiki (online, open-input encyclopedia that can provide information and links to resources), creating Lib Guides (webpages linking to online resources), and profiles on various networking sites (we've already got a MySpace page, and are looking at other sites).
What does this all mean? It means we'll have 154 different ways of finding a copy of Green Eggs and Ham for ya, that's what. ;)